1
Public-sector experience
Direct campaign delivery for NZ Police, the NZ Defence Force, FENZ, the Ministry of Defence and Government-backed programmes — inside their tone, compliance and approvals reality.
// Public sector · Aotearoa
All-of-Government marketing partner
Tag The Agency has spent more than a decade working alongside New Zealand public-sector agencies — from NZ Police and the Defence Force to Fire and Emergency NZ and the Ministry of Defence. Below are six case studies from that work, rebuilt for the NZ site.
// AoG case studies
Selected government work
// Why NZ agencies choose Tag
Built for public-sector delivery
2
Lean, accountable delivery
Small senior team, AI-augmented production, transparent media plans. Every dollar of public money is auditable and pointed at an outcome, not a vanity metric.
3
Strategy, creative and technology
One partner for campaign strategy, brand and content, AI imagery, websites and platforms — so government teams aren't managing five agencies to launch one thing.
4
Grounded in Aotearoa
Based in Wellington with Auckland and Dunedin reach. We understand the specific requirements — and audiences — of NZ public-sector communications.
// Scoping a public-sector project?
Talk to our Wellington team
Panel engagements, campaigns and content systems. We'll walk you through relevant work, capability and pricing.