// NZ case studies
Our New Zealand work
Nine real campaigns from across our practice — brand film, social, events, digital and innovation — delivered for New Zealand clients from Wellington and Auckland to nationwide activations. Tap any card to read the full case study on tagtheagency.com.
Brand Film · Wellington
Welcome Home: a brand film for Victoria University of Wellington
Victoria University of Wellington
A year-in-the-making brand film celebrating 125 years of Victoria University, built around the idea that Wellington is the campus.
Outcome: Anchored a new student-recruitment social strategy for the University.
Read case study on tagtheagency.com →
Social Media · Wellington
Run Pōneke: building a running community through storytelling
Run Pōneke
Runner profiles, candid interviews and the 'Waterfront Questions' series turned Wellington's running scene into a genuine community, not just a club.
Outcome: Sustained engagement growth and a movement where every stride tells a story.
Read case study on tagtheagency.com →
Campaign Strategy · Wellington
Amplifying the Arts for the Aotearoa New Zealand Festival
Aotearoa NZ Festival · Tāwhiri
Strategic ad grouping and real-time optimisation across Meta amplified Tāwhiri's creative for the 2024 Aotearoa NZ Festival.
Outcome: Substantial lift in engagement and festival attendance.
Read case study on tagtheagency.com →
Event Marketing · Nationwide NZ
Christmas At The Races: a national festive storytelling campaign
The Races
A staged storytelling series featuring Santa preparing for race day, rolled out across Facebook, Instagram, YouTube and Google Display from August to December.
Outcome: ~40% of clicks converted to site traffic, driving festive bookings nationwide.
Read case study on tagtheagency.com →
Brand Development · Nationwide NZ
Localising Fiat New Zealand for Kiwi drivers
Fiat New Zealand
Bespoke local content placing Fiat's iconic vehicles in authentic New Zealand environments, bridging global brand imagery and Kiwi audiences.
Outcome: 2.5M+ views, 12.8% engagement and an 18% lift in conversion.
Read case study on tagtheagency.com →
Content Creation · Wellington
AI-enhanced cinematic storytelling for the Porsche Carrera GT
Armstrong Motor Group
For the VIP opening of Armstrong's new Porsche showroom in Wellington, we turned stills of the ultra-rare Carrera GT into a cinematic AI-driven film for social.
Outcome: Scroll-stopping launch content produced without a full video shoot.
Read case study on tagtheagency.com →
Digital · New Zealand
Savvy Community: turning a Facebook group into a subscription business
Traffic Fox
Built a subscription platform with in-depth, ad-free traffic reports alongside Traffic Fox's real-time Facebook community — content, experience design and technology working together.
Outcome: Quadrupled revenue within the first launch phase.
Read case study on tagtheagency.com →
Influencer Marketing · Nationwide NZ
Be Uncompromising: launching Again Again's beer flagons
Again Again
A hero film plus eco-focused and lifestyle influencer partnerships positioned Again Again's reusable flagons as a sustainable lifestyle choice for Kiwis.
Outcome: Influencers drove ~40% of video views at launch.
Read case study on tagtheagency.com →
Innovation · Wellington
A Škoda in my Driveway: pioneering AR for Gazley Škoda
Gazley Škoda
One of the earliest augmented-reality experiences on Facebook — Wellingtonians could visualise a Škoda in their own driveway and enter to win one for the weekend.
Outcome: Won Best in Marketing and set a benchmark for AR automotive campaigns.
Read case study on tagtheagency.com →
// All-of-Government
Public-sector case studies
Selected work with New Zealand government agencies — NZ Police, the Defence Force, FENZ and more. Read the full write-ups on this site.
Ministry of Defence
Help Shape Our Future: consulting New Zealanders on Defence
A multi-platform paid social programme with the Ministry of Defence encouraging Kiwis to have their say on the future shape of the New Zealand Defence Force.
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FENZ
Simplifying the complex: supporting the FENZ transition
Communications support for one of Aotearoa's most significant public-sector mergers — the formation of Fire and Emergency New Zealand from the NZ Fire Service, National Rural Fire Authority and 38 territorial fire authorities.
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NZ Police
75 years of women in policing: a commemorative film for NZ Police
A commemorative film capturing 75 years of women serving in the New Zealand Police — filmed live at the official ceremony and edited for internal, media and social use.
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NZ Defence Force
Safer STAND: a values-led campaign for the NZ Defence Force
In partnership with the NZ Defence Force and the NZ Drug Foundation, a campaign framework and creative platform for STAND — a call to take a safer stand on substance use across the Defence community.
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NZ Defence Force
Showcasing the unseen: AI-enhanced imagery for the NZDF
TAG's AI Imagery service used to depict Defence Force environments and operations that traditional photography can't easily reach — hand-finished for realism and stakeholder-grade polish.
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Data Future Partnership
Trusted Data: a national conversation on data and sovereignty
For the Government-backed Data Future Partnership, a brand and content system helping New Zealanders — and Kiwi businesses — understand data sovereignty and what it means to be a trusted data custodian.
Read case study →
// Global work
See our worldwide case studies
For international campaigns, global brands and cross-border launches, our full portfolio lives on the global site.