// AI & Innovation
Showcasing the unseen: AI-enhanced imagery for the NZDF
New Zealand Defence Force
TAG's AI Imagery service used to depict Defence Force environments and operations that traditional photography can't easily reach — hand-finished for realism and stakeholder-grade polish.
Client
New Zealand Defence Force
Discipline
AI & Innovation
Sector
All-of-Government
The brief
Show the breadth of what the Defence Force actually does — including sensitive, remote and operational contexts — without compromising security, safety or budget.
Our approach
- Generated a base layer of AI imagery guided by real NZDF reference material and stakeholder input.
- Retouched every frame in Photoshop and Lightroom to hit the Defence Force's editorial and technical standards.
- Delivered a library of hero and supporting stills ready for briefings, internal comms and public-facing channels.
Impact
- Lifted stakeholder engagement with previously unseen NZDF contexts
- Removed the cost and risk of deploying a crew to inaccessible locations
- Demonstrated a repeatable AI + human workflow for public-sector storytelling
Outcome: Redefined the NZDF's visual storytelling for locations and scenarios where a camera crew simply can't go.
// More AoG work
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